Brand protection means obtaining full trade mark registration to ensure the business, or a specific product or service of the business, can trade under the chosen name and logo.
Brand protection means obtaining full trade mark registration to ensure the business, or a specific product or service of the business, can trade under the chosen name and logo. It is therefore important that a trade mark clearance search is performed in order to check that the mark is free for use and registration. Failure to take this step at the start of launching a new brand or product could prove very costly further down the line.
We provide a searching service to ensure full clearance of the name and logo, to check if an existing trade mark could be infringed. If clear, then trade mark registration can be applied for, or if not, then a new name and/or logo will need to be considered.
Watching is the term we use for keeping a regular, normally quarterly, watch for some anticipated or unexpected event. When a trade mark is registered and the business or product is active in the market, it is important to make sure that competitors are not trying to register a very similar mark in the same sectors. Our 'watching' service will pick this up and quick action can then be taken in relation to any potential infringements of the registered trade mark.
This service is available to clients who sign up for it, and it works in one of two ways. The first option is through a report which details any relevant registries or potential conflicts which we send to our clients periodically; or alternatively, our team of expert trade mark attorneys can manage the analysis on clients' behalf for an additional annual charge.
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