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Intellectual Property


Patents | Trade Marks | Designs

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Maucher Jenkins has built a team of outstanding professionals, recognised experts in intellectual property law, science and technology, working across multiple industry sectors and legal jurisdictions.

Joanne Ling

Senior Associate - Trade Marks

Chartered Trade Mark Attorney

Degree in Law from QMW (now QMU); Postgraduate Diploma in Legal Practice from the College of Law



Joanne has extensive experience acting for clients on all aspects of trade mark clearance, protection and enforcement across a wide range of industry sectors including confectionery, television and movie entertainment, financial services and photographic equipment. 


Joanne’s practice covers both non-contentious and contentious matters worldwide with particular focus on the latter, in particular, UK and EUTM oppositions, negotiating coexistence agreements, enforcement, counterfeits, domain name disputes and online take-downs.


Joanne has particular expertise in the area of protecting single colour marks. She is the lead associate advising Nestlé in its long-running and high profile dispute with Cadbury regarding the registration of its colour purple (Pantone 2685C) covering a wide range of chocolate-related goods.


In recognition of her work in Société des Produits Nestlé S.A. v Cadbury UK Limited [2013] EWCA Civ 1174 ("Colour Purple 1"), Joanne was chosen to appear as The Times "Lawyer of the Week" on 17 October 2013, featured in the December 2013 edition of the trade mark profession's ITMA (now CITMA) Review, and was recognised as a "star associate" in The Lawyer magazine's "Hot 100" list of lawyers in the "litigation/regulation" category in January 2014.


Joanne has worked in private practice since 1994, qualifying as a Chartered UK Trade Mark Attorney and European Trade Mark & Design Attorney in 1999. She joined Maucher Jenkins in April 2004.


Joanne is also an active member of the Chartered Institute of Trade Mark Attorneys (CITMA). She is a member of the Law & Practice Committee’s EUIPO Liaison Working Group and volunteers for its virtual free advice clinics. Joanne will also represent CITMA on a new EUIPO working group regarding Convergence Project (CP) 13 “TM applications made in bad faith” which starts in Autumn 2021.


Interests outside work:


Joanne enjoys running and is ladies captain of her local running club.


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