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Maucher Jenkins has built a team of outstanding professionals, recognised experts in intellectual property law, science and technology, working across multiple industry sectors and legal jurisdictions.

Joanne Ling

Senior Associate - Trade Marks

Chartered Trade Mark Attorney

Degree in Law from Queen Mary & Westfield University (now Queen Mary University); Postgraduate Diploma in Legal Practice from the College of Law



Joanne joined the Trade Marks profession in 1994, qualifying as a UK Chartered Trade Mark Attorney and European Trade Mark & Design Attorney in 1999.  She joined Maucher Jenkins in April 2004.


Joanne has extensive experience advising clients on all aspects of trade mark clearance, protection and enforcement across a wide range of industry sectors including confectionery, television and movie entertainment, green energy and sustainability, financial services and photographic equipment.


Joanne’s practice covers both non-contentious and contentious matters worldwide with particular focus on the latter, including oppositions, negotiating coexistence agreements, enforcement, counterfeits, domain name disputes and online take-downs.


Joanne has particular expertise in the area of protecting single colour marks.  She was the lead associate advising Nestlé in its long-running and high profile dispute with Cadbury regarding the registration of the colour purple (Pantone 2685C) covering a wide range of chocolate-related goods.


In recognition of her work in the ground-breaking judgment, Société des Produits Nestlé S.A. v Cadbury UK Limited [2013] EWCA Civ 1174 (“Colour Purple 1"), Joanne was chosen to appear as The Times "Lawyer of the Week" on 17 October 2013, featured in the December 2013 edition of the trade mark profession's ITMA (now CITMA) Review, and was recognised as a "star associate" in The Lawyer magazine's "Hot 100" list of lawyers in the "litigation/regulation" category in January 2014.




Joanne is an active member of the Chartered Institute of Trade Mark Attorneys (CITMA). She serves on its Law & Practice Committee’s EUIPO Liaison Working Group and volunteers for its virtual free advice clinics.  Joanne also represents CITMA on the EUIPO's working group for Convergence Project (CP) 13 “TM applications made in bad faith” that is drafting a Common Practice on the notion of bad faith and its assessment for adoption by the EUIPO and EU Member States’ IPOs.


Joanne is also a Mentor on Queen Mary University’s Post Graduate Law Professional Mentoring Programme. 


Interests outside of work:


Joanne enjoys running. She is Ladies Captain of her local Running Club and also helps to run the club as a Committee member.

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