Maucher Jenkins Partner Handong Ran speaks at seminar on European IP protection on e-commerce platforms

On 28 October 2022, Nanshan District Lawyers Work Committee under Shenzhen Lawyers Association hosted a seminar on “European IP protection on e-commerce platforms” at Guandong Liangma Law Firm, in Shenzhen city, China.

Under the direction of Shenzhen Bureau of Justice, organized by Foreign Legal Work Center under Nanshan District Lawyers Work Committee and supported by Maucher Jenkins China, Beijing Shihui Law Firm Shenzhen Branch and Guandong Liangma Law Firm, the seminar aimed to help lawyers in Shenzhen improve their abilities of legal services to Chinese enterprises.

_{(Picture of the scene)}

The seminar was held successfully and attracted hundreds of attendees including Chinese practicing lawyers, trainee attorneys, legal assistants, and personnel in the field of intellectual property.

At the seminar, Mr. Handong Ran, Partner and Head of Maucher Jenkins China, gave a lecture on “European IP protection on e-commerce platforms”. Through case analysis, Handong introduced types of intellectual property rights and methods to assess IP infringement and shared how to make or solve complaints of IP infringements on Amazon's EU site.

_{(Partner and Head of Maucher Jenkins China, Handong Ran, speaking to the attendees)}

In recent years, with the increasingly fierce competition of cross-border e-commerce business, more and more Chinese export-oriented enterprises realise to strengthen their brand awareness and take intellectual property risk management and dispute response as the top priority in process of their overseas brand upgrading. As pioneers in this field, Maucher Jenkins will continue to support companies in their efforts to expand in overseas markets.