Home: Maucher Jenkins

Intellectual Property


Patents | Trade Marks | Designs

News & Commentary

Adidas' branding battle over three stripes mark continues

Date: 11 October 2019


Comments on adidas AG v EUIPO (T-307/17) (GC) on whether a figurative trade mark of three parallel stripes applied in any direction was invalid on the basis of a failure to prove it had acquired distinctiveness through use
in the EU. Considers the implications of the ruling and its significance for all three-stripe marks owned by the company.


Our Partner Katie Cameron and Janet Strath examine this ruling in depth in the full article published in the latest European Intellectual Property Review: E.I.P.R. 2019, 41(11), 719-722.


This is a continuation of an ongoing case which we have covered before. You can read our write-up of a previous ruling in the case here.


For more information on our work defending brands and their trade marks, please contact our Trade Marks team.