Because of the value of everyday objects and products to consumers, their branding is extremely important. Additionally, products have to compete with thousands of others on a shop’s shelf, thereby making it vital that the product stands out.
Consumer products’ branding, packaging and shape are therefore extremely important, and we can advise on the best way to protect these elements. We can advise on appropriate usage of either trademark or design registrations to protect the look and feel of your products, and within the world of trademarks, we have considerable experience of dealing with the less well-known types of protection such as colour and sound marks.
We are able to advise you on how to protect your product and packaging through registered design law, and how and when to combine registered and unregistered design rights to their best effect.