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In 2012 Member States and the European Parliament agreed on the "patent package" - a legislative initiative consisting of two...

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Brand Creation & Protection

Businesses need Brands.  
A brand is there to make a company’s products or services instantly recognisable, and so customers can easily know which product or service to choose. A brand therefore needs to be distinctive, and thus easily recognisable.

The best and most distinctive brands in the world are those which are either completely invented words, or which have no meaning for the products or services being offered.

We can advise on the suitability of your chosen brand as a trademark, to ensure that it will not be refused by a trademark office for being too descriptive or insufficiently distinctive.  Once we have considered the suitability of a name/word as a brand, it is then important to ensure that someone else has not already protected the same or a similar name in the country or countries of interest to you.

If a company’s proposed new trade mark and branding look clear, we can then advise on the best strategy to consider when filing your trademark applications.  This would include consideration of the correct goods and services to be covered by an application bearing in mind a company’s activities, the countries where trademark applications can be filed and the company’s geographical reach.  We are experienced at making recommendations as to the best national and regional legal systems to use, as well as the downsides of these.

Once the trademark application has been filed, we would also ensure that we monitor a company’s activities, to ensure that their trademark protection expands every time the company’s commercial activities expand.